Industry Focus – Consumer Products

Situation

Innovation Village is a new product incubator. The business identifies technologies and consumer products and provides and marketing and sales support as well as the manufacturing contacts needed to develop the product.

Service Provided

Carswell invested in Innovation Village to provide needed working capital. Carswell warehouses Innovation Village inventory and provides pick, pack, and ship services. Carswell provides call center support for customer inquiries, technical questions, and order inquiries.

Outcome

Innovation Village is growing its business both through direct channels and with retail partners such as Sears and QVC.